Super Deco – Manifest of a new architecture style

By Daniel Monsén, CEO Monsén Architects

Download manifest PDF here


Wikipedia architectural style:
“An architectural style is a specific method of construction, characterized by the features that make it notable. A style May include Such elements as form, method of construction, materials, and regional character. Most architecture can be classified as a chronology of styles which changes overtime. These may reflect changing fashions, changing beliefs and religion, or the emergence of new ideas and new technology which make new styles possible. “Http://


Our buildings are naked!

Who dare to say that the emperor is naked? Today’s architecture has fallen into a design where it is not possible to peel off any more of the buildings details. These soulless houses might as well be placed in a residential neighborhood as on the moon – anything that tells of the history and context is gone and left is a perfectly anonymous box. Only those who get to see the inside of a building can, at best, take note of the details and discover something that tells a story about the building owner or the feeling that someone wants to convey.

We’re heading with raging pace towards a society without a vivid environment, and the lack of buildings that give us connection and anchor to a specific place. Contractual and industrial production have forced us to accept a minimalistic design, whose main advantage is to keep costs down and is easy to manufacture.

We invented Super Deco as a backlash to this development. A style that combines the stripped super modernism with decor style playfulness with decorations and storytelling. A style that allows a buildings exterior to tell a story and a concept again – just as it has done in ages.

Creativity is born in the bustling environment

Super Deco style is born out of a growing need for context and meaning. And a realization that creativity is born in bustling places. A new style and a new way of thinking is what creates new life into our sterile environments. Empty minimal environments makes man insecure and afraid of making mistakes.

Now it is time to bring back elements that add personality and soul to the architecture. For the real estate developer Super Deco provides an opportunity to put a personal and unique touch to their projects. And as an architect, you have full control and can step right into the production role. Just like in interior architecture design each project is filled with details that tell a story about the building, its owner, location or just about anything else.

It is with creativity that we can continue to assert ourselves in an increasingly global competition. Our society needs creative, innovative people who thrive in their environment.

The technology provides a creative force

Super Deco is fully in line with the growing do-it-yourself movement (the maker movement), where 3D-printers and DIY forums are gaining ground and challenge the industry. Now anyone can create, share and produce forms and objects.

In a rapid pace new 3D-printers are developed, parallel to the development of new types of print media. Industrial 3D-printers can print in larger sizes and at the same time the prices decreases on the consumer makers printers. Open source forums give anyone the opportunity to build their own 3D-printer with the everyday components that can be bought in any hardware store anywhere. Some difficult parts are printed by another printer from a 3D-model, which is also open source.

All this provides endless opportunities to produce everything from 3D-printed window fittings to complete walls in a Super Deco house. However the material you choose to print is still a question of price, depending on quality, size and numbers. I order to build a Super Deco house you may very well make use of printed casting forms used for your concrete ornamentation or similar.

Now given that the architect or artist goes directly into building production drawings become redundant. Super Deco elements are produced directly from the virtual 3D-models in CAD software or cut from a two dimensional shape. In the event where a third party needs to interpret a building instruction, the objects is not a Super Deco piece, but an ordinary craft detail.

Virtual access and open source

In order to classify an element as Super Deco, it must also be shared virtual on the internet. The very instant an element is made non shareable it classifies as a standard element. It also means that the person who downloads a file should not have to use an attachment with production instructions to be able to use it. Regardless of language or skills Super Deco building elements must be possible to produce anywhere and by anyone in the world with the help of a 3D-printer or similar machine.


Super Deco styles five pillars of classification

1. Storytelling
The building should tell a story with details, decor or other design. Super Deco is a personal style that tells about the humans behind the building – and that convey a story or message of locations, functions, people or anything else.

2. Maker movement production
A Super Deco building will contain ornament building parts that are for the most part produced by machine, directly from the architect 3D-models – not crafted from blueprints. The 3D-models are always designed by humans and never randomly automated.

3. Share ability
The buildings Super Deco ornamentation should always be shared virtual and accessible to the public. If these parts cease to be openly available, the building will not continue to be a Super Deco building. All Super Deco ornaments can be produced anywhere – and by anyone.

4. Exterior identification
A Super Deco building is identified mainly from the outside by its exterior. The style shall affect urban city space and can also be used for interior design.

 5. Open source and uniqueness
Each Super Deco ornamentation should be unique in its kind and is not to be copied without modification to another building.